Social Media

Social media marketing refers to the process of gaining website traffic or attention through social media sites.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.


Word-of-mouth marketing has been a tried and true strategy for many brands, and to this day, it’s still one of the driving factors of brand recommendation. The “Like” or “Recommend” feature is almost an online version of word-of-mouth marketing. People see content or products that they find useful- and they “like” it. When it shows up in their friend’s activity feed, they’ll check it out and possibly “like” it as well.

We can customize your Facebook Page with contests, sweepstakes, videos, custom forms and more. Need a reservations form, survey, “contact us” form or something entirely custom? We can help. Do you want to have a Sweepstakes or Contest right on your Fan Page to build fan interaction? We can help, select winners and more – all while staying within Facebook’s Official Promotion guidelines. Choose who gets to view your contents fans, non-fans, or both!