Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
In addition to our basic SEO packages we offer custom SEO solutions. We believe in giving our clients the opportunity to promote more than just their website to increase your traffic. We will optimize your social media pages also with our custom solutions.
Even if you had SEO done while your website was being developed we can help. SEO is an ongoing investment in your website, and adapting to new options is an important part of keeping ahead of your competitors. Search giants Google, Bing and Yahoo announced a rare collaboration to support the use of microdata tagging to generate more relevant and more detailed search results. This offers business owners and other website publishers another opportunity to improve their search engine optimization (SEO) by making a few changes to their websites.
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